Maintain high quality service standards by providing exceptional service to both students and education providers.

To maintain good consistency for fair and strict application of rules, impartiality and fairness in decisions based on ethical guidance.

To provide good value of service to student and education provider.

To make sure we meet all our contractual obligations with education institutions, particularly in relation to marketing, recruitment and information given to the students.

To give relevant, accurate, and comprehensive information and advice based on student profile, preference, objective and background.

To better understand the socio-economic backgrounds of students who may have different preferences regarding the balance between course and quality and act accordingly.